A multidisciplinary approach

What We Do

Here at Wood Couture, we have made it our mission to challenge and change the way custom furniture is manufactured. Driven by a desire to deliver exceptional quality and service, we get involved in our client's projects from the get-go like no other supplier-manufacturer. The planning phase is the most critical part of the process. It's when all predictable factors and information are identified, considered, and addressed before setting the fabrication process in motion. If it's not done right, delays and costly mistakes happen. But this is easily avoided with our holistic approach to quality management. Our in-house technology and industry experts support your design vision, meets brand and industry standards, and all without breaking the budget.

Our Capabilities


A well-developed system is essential to successful implementation. That’s why, at Wood Couture, visualizing the entirety of each manufacturing project at the very beginning allows us to foresee any potential issues and identify areas of optimization. To support this, we take extra steps towards the BOQ, where other furniture and hotel accessories suppliers do not. Our unique and meticulous transformation of this document into a complete process model ensures your project’s success and efficiency. The WdCo Project Control Deck is the backbone of any custom furniture project.

Every item or piece of furniture produced in our factories comes from a designer’s vision. Our collaborative approach with the designer, combined with our in-house software, allows real-time design and structural adjustments to custom furniture, artwork, and hotel room accessories. The level of detail in our 3D models shows finishing and fabric choices displayed and any challenge on the item’s structural elements in a highly realistic view. This exercise means any issues are easily visualized, approved, and actioned immediately – minimizing expensive and time-consuming changes in the prototyping phase.

With decades in the business, we have built a vast network of contractors in Asia, helping us understand what makes a qualified manufacturing facility. Alongside our factory’s asset capabilities, our technical team creates a comprehensive production manual for workers in the fabrication process. Constant communication through our custom collaboration software allows us to oversee the implementation of manual instructions and resolve issues in real-time.

We go beyond what other top furniture manufacturers do, even post-production. We follow a strict process of packaging to protect each item from the risk of damage in transit. Related parts and items are bundled together to follow an efficient unpacking sequence on-site by floor or area, reducing the risk of things getting misplaced or moved unnecessarily. Each package includes a chip label to monitor the state of the item during shipment. A shock indicator can flag when a box has suffered an impact that exceeds a tolerable level, allowing response and remediation to be underway without waiting for unboxing to reveal possible damage.

Our work doesn’t end after delivery. Should you, as the client, have special requests, we will find solutions that fit the reality of each hospitality furniture piece and setting. We help extend the product’s life cycle to maintain the look and feel over the years and assist in keeping consistent with hotel brand standards.

What we bring new ?

The manufacturing process for commercial furniture has been the same
for years, until now. Here at Wood Couture we take a holistic approach
to the supply of custom hotel furniture.

FF&E Global Data Report

Wood Couture has crafted a FF&E (Furniture, Fixtures & Equipment) Global Data Analytics Report.
First of it's kind Market demand index report capturing data on the market potential of the hospitality FF&E